What is a multi-store e-commerce platform?
A multi-store e-commerce platform allows you to easily control several different websites or brands, as well as create new specific sites and brands. More and more distributors and manufacturers prefer to provide their products at one singular place to improve overall shopping experience significantly.Typically such platforms have something in common – like a similar theme or a similar target audience – but it is not really a requirement, either. One extremely popular example of this is Amazon – they’re selling an incredibly wide variety of products across hundreds of different audience groups and industries.
Nowadays using multi-store e-commerce platforms is practically recommended for your B2B marketing purposes, since everyone wants a single convenient place to buy several products at once – sometimes even disregarding the manufacturing origins of those products.
Updated: June 22, 2020 | Ilse Lauwens, Marketing Director