This open source, free of charge shopping cart solution, among Shopify competitors, is a perfect platform for mid-sized to large businesses. It is not a good idea for a small business that has just entered the world of e-commerce to start their webstore with Magento. Magento is a premier league and its solution is suitable for large corporations with sufficient resources to sponsor knowledgeable programmers and the time to adjust the platform to your needs. If you have such vast resources, this can serve as one of the most flexible of other shopify alternatives and be optimized to handle thousands of products, vast amounts of traffic and large counts of sales.
Magento is a downloadable alternative to Shopify, which means that you will have to host it on another platform. Because of its open source, Magento is very powerful, scalable and rich in features. Some of the most prominent ones include:
- Rich SEO features;
- Inventory management;
- Shipping charges handling;
- Coupon, gift, promotion management;
- Robust payment gateway options;
- API for web services;
- Thousands of extensions available;
- Built-in multilingual support;
- Responsive design features;
- Marketing tools;
- Site management;
- Order processing;
The following features exist, but are difficult to program, which makes it almost unusable by novices in e-commerce. A perfect user would be an already established business that wants to have complete control over the online store and has the funds to sponsor its own hosting and IT professionals to do all of the web design and security work. The pricing is another tricky part of this platform. You can get the community version of Magento for free. However, you will have to program your store by yourself. If you purchase the Enterprise Edition, the developers from Magento will come to your aid, for $15,000 - $50,000 a year.
In the end, even though Magento attracts a very narrow range of customers, you might want to have it for your storefront because of these great features: the absence of monthly service charges (be prepared to pay for your own hosting), better multi-lingual support when compared to Shopify, a greater variety of applications, add-ons and plugins that ensure you have the greatest customization possible along with the full control over all of the processes involved in your website.