Shopify competitors. Top 10 Shopify alternatives in 2020

Updated: August 19, 2020 | Nikolay Sidelnikov, Business Product Owner

Shopify is considered one of the best shopping cart platforms for an e- commerce website when it comes to balancing the convenience of setting up a website and controlling it. The great advantage of these kinds of electronic commerce platforms, including Shopify anda number of alternatives, is that it gives you as much control as possible without using your own server. If you are a small business owner, the first thing you will notice about Shopify is their large support base, which offers you a wide variety of tools to alter your store. The AppStore available to its users is amazing for finding interesting plugins to customize your website.

However, with its multitudes of features, like AppStore, cloud services, and good quality customer support, Shopify can get expensive compared to some alternatives, especially for a small business owner. In addition, the lack of any content-marketing features or blogging platforms, that many of the Shopify competitors do offer, makes it very hard to promote your product. Content-marketing opportunities have become a prominent requirement in the e-commerce market these days. With good content marketing, you can almost double your conversion rates and make your customers aware of your competitiveness and expertise in any specific field. Other issues may cause you to consider switching to one of the Shopify competitors as well. For example:

  1. Unnecessary transaction fees of up to 2% charged when you don’t use the built-in credit card processing service. That is something you can avoid with almost any alternative to Shopify!
  2. The solution uses a different markup language than most Shopify alternatives, called Liquid , which will take additional time to learn.
  3. If you don’t purchase advanced plans, you lose the ability to utilize certain crucial e-commerce features.

If you are not satisfied with your Shopify experience or you like to keep your options open, here are some of the best alternatives to Shopify you can look at.


Probably the most popular alternative to Shopify is BigCommerce. It is a major player in the field of e-commerce solutions and one of the largest of all Shopify alternatives. BigCommerce is a great solution if you require a full cycle e-commerce platform for your business’ website. This is a solid platform that allows you to build a unique site without advanced knowledge or skills in web programming. It also uses the same markup language as a few other alternatives to Shopify, making it easier to get familiar with when switching from other platforms.

The big advantage of BigCommerce in comparison to Shopify’s other alternatives is its design templates which are unlimited, regardless of the plan you choose. Big difference from Shopify!

Just like Weebly, another Shopify alternative, this platform provides a good variety of how-tos, some useful tips and videos to help you set up and run your store. With the advanced content-marketing features you can also promote your product on the web and drastically increase conversion rates.


LemonStand was an exceptional open source Shopify alternative that delivered solutions from the cloud. It had few drawbacks and was a very reliable platform. Thanks to its open source features, this platform was highly customizable and easy to scale up. You did need to pay more for the packages compared to Shopify and other Shopify alternatives. Still, it was worth it.

If you wanted a custom storefront, great customization options were needed that you could only benefit from by hiring a web design professional.

Since June 2019, however, they have stopped their business. With heavy hearts, they closed their doors and switched off their servers.


A major player in the field of e-commerce and a direct Shopify alternative. It currently serves over 40,000 businesses and is a cloud-based shopping cart solution that can be a perfect fit for small-sized businesses. Volusion, like other capable e-commerce online Shopify competitors, allows you to focus on selling your product online without having to worry about providing hosting or connecting necessary applications to your website. The packages vary on the amount of applications you can connect to your website. Volusion is praised among the e-commerce community for its prominent features: easy-to-use user interface, 24/7/365 customer support services, unlimited product options and absence of any transaction fees. Especially for this last feature, Volusion could be a better option for you. In addition, include one-page checkout and eBay integration, which is already embedded into this alternative. You will have to purchase a separate add-on.

Besides, select the design for your website from the extensive list of templates available with all of the packages. What you should be aware of when using Volusion, is that it can charge fees for overage bandwidth, the amount of which varies in packages. The price you maysuddenly be charged with when exceeding the limit is $7/GB.

Big Cartel

The next shopping cart on our list of Shopify competitors is the one that is specifically geared towards art creators. Over a million musicians, designers, painters and other artists use this particular alternative to Shopify to sell their masterpieces. More and more people now trusting Big Cartel for their storefront because of its affordable pricing, essential features, unlimited bandwidth, HTML & CSS customization, inventory tracking software, quick integration with PayPal, Google Analytics and Facebook. Get all the features you need to seamlessly set up your new website and start selling online with coding experience required. Even though it is more limited in its features than Shopify and other Shopify alternatives, Big Cartel is cheaper if you do not have plans for building a large online store.

Despite the fact the platform does not charge any transaction fees, be aware PayPal willcharge higher fees. Another disappointing fact is that Big Cartel does not offer chat or phone support, which is a crucial feature in building selling websites. In the end, if you are unsure whether you should use Big Cartel or not, you should definitely try it, as the 5 product plan comes free of charge.


This open source, free of charge shopping cart solution, among Shopify competitors, is a perfect platform for mid-sized to large businesses. It is not a good idea for a small business that has just entered the world of e-commerce to start their webstore with Magento. Magento is a premier league and its solution is suitable for large corporations with sufficient resources to sponsor knowledgeable programmers and the time to adjust the platform to your needs. If you have such vast resources, this can serve as one of the most flexible of other shopify alternatives and be optimized to handle thousands of products, vast amounts of traffic and large counts of sales.

Magento is a downloadable alternative to Shopify, which means that you will have to host it on another platform. Because of its open source, Magento is very powerful, scalable and rich in features. Some of the most prominent ones include:

  1. Rich SEO features;
  2. Inventory management;
  3. Shipping charges handling;
  4. Coupon, gift, promotion management;
  5. Robust payment gateway options;
  6. API for web services;
  7. Thousands of extensions available;
  8. Built-in multilingual support;
  9. Responsive design features;
  10. Marketing tools;
  11. Site management;
  12. Order processing;

The following features exist, but are difficult to program, which makes it almost unusable by novices in e-commerce. A perfect user would be an already established business that wants to have complete control over the online store and has the funds to sponsor its own hosting and IT professionals to do all of the web design and security work. The pricing is another tricky part of this platform. You can get the community version of Magento for free. However, you will have to program your store by yourself. If you purchase the Enterprise Edition, the developers from Magento will come to your aid, for $15,000 - $50,000 a year.

In the end, even though Magento attracts a very narrow range of customers, you might want to have it for your storefront because of these great features: the absence of monthly service charges (be prepared to pay for your own hosting), better multi-lingual support when compared to Shopify, a greater variety of applications, add-ons and plugins that ensure you have the greatest customization possible along with the full control over all of the processes involved in your website.

WooCommerce + WordPress

If you like using WordPress, you may want to consider WooCommerce alongside other Shopify alternatives. It is an open source WordPress shopping cart plugin that can be installed for free and used with any WordPress account. WooCommerce can easily turn your website into a feature-packed webshop. With this alternative, you do not have to worry about being charged with any credit card transaction fees. Considering both alternatives are free, the store can be hosted anywhere after you install WordPress. Keep in mind you will have to purchase a separate hosting subscription and this may cost some money. Having a website hosted on another platform may require some technical skills.

Moreover, you can expand WooCommerce’s functionality by downloading more extensions and add-ons. The thing to remember with the pricing is you might have to pay for add-onsand for your WordPress hosting. Other than that, WooCommerce is valued among its users for seamless WordPress integration, absence of monthly service charge, ability to create a responsive, mobile friendly website and for having a developer- friendly environment that increases the productivity.

Once you have set up your basic store with the plugin, it would be beneficial to purchase some advanced feature packages to it. There are two prominent packages that you might want to consider. The first is Product Bundles, which can be used to increase the sales of your store. The feature comes at $ 49 and gives you the option to bundle multiple products for sale and enhance your website’s sales. The second add-on is WooCommerce Freshdesk. It costs $ 79 and enables you to provide customer support to your store’s visitors by receivingand handling support tickets. WooCommerce plugins come in all shapes and sizes for you to increase the productivity of your webshop.

Therefore, if you have a business that already runs on a WordPress platform, you can quickly integrate this plugin into an existing website. Enjoy even more freedom and flexibility by not disclosing your data to third-party software platforms and making a single payment for any add-ons you will install (compare to Shopify’s monthly subscription feature).


A cloud-hosted cart solution prominent among Shopify competitors for its robust features and offered at a small price. It is most suitable for small business owners who do not want to list many products but have much traffic on the website. The packages vary in the amount of bandwidth provided per month, so if you are a big company looking to open an online outlet, skip this option right away. If you are just getting started in e-commerce, this platform will not disappoint you with the features and functionality it provides. Therefore, be aware of bandwidth overage fees of $ 5 per each GB exceeded. The main things 3dcart offers are web design services to skillfully tailor your website’s UI and UX as well as SSL certificates. One of the most important features 3dcart is praised for is its unlimited product storage options.

It does not matter how big your business is, there will never be a limit on the amount of products that you want to post. With that in mind, imagine your business growing rapidly, how easy it would be to scale the platform. Another thing to mention is that 3dcart can seamlessly support over 100 different payment gateways, which can provide your customers with flexible options and provide the payment method they want. One last thing that stands out is the tremendous support the company provides while you are launching the store. Instant chat and phone customer support give you the assurance you have chosen the right people and will help you feel supported in the community.

Overall, 3dcart is a well-rounded solution that is a strong Shopify alternative due to some valuable features praised by its customers, including 50 free templates to customize the design of your website, product bundle options, discounts and special deals at the registry, SEO tools and full integration with over 100 payment gateways. The “Nano” package comes only for $ 9.99/month and gives you the availability to post up to 10 products, with unlimited storage and the majority of features. Also, you get a 15% discount if you purchase the subscription for the entire year.


If you want to sell a few items on an already existing website or blog and you do not want to build a full-fledged web store, this might be the right Shopify alternative for you! Ecwid is a widget that can easily be incorporated in an already established website. As long as the website comes with HTML or Javascript editor, you can set up Ecwid on the site. The only thing it takes is to copy and paste a bit of code into the editor. Or another great way to set up Ecwid is to use the pre-made integration module with CMS (Drupal, WordPress, Joomla, etc.). The platform ranks among the best Shopify competitors for small to medium-sized businesses. Almost no amount of resources is required from you and the platform’s control panel is easy to navigate, even if you had no previous experience with WordPress.

Adding products to your store equates to adding a few lines of code as an attribute. If you want to sell up to 10 items, this is a great solution that is offered free of charge along with unlimited bandwidth, automatic updates and real-time shipping rates. The setup wizard isquite beneficial and will help you achieve many features that can be linked to your store. As far as features, the solution is packed with them from the start. Being a cloud-based platform, you automatically receive the following ones:

  1. Social media integration: Link your Ecwid store to a Facebook page and double the sales you make and increase traffic through Facebook targeted marketing.
  2. Multi channeled selling: Want the comfort of selling through multiple websites? Do it! Manage them all through a single admin account.
  3. Language: Automatically translate your store to 45 languages.
  4. Promotions: Manage promotional content and pricing.
  5. Digital goods: Good option if you provide intangible services.

If you have an online presence, you can set up an Ecwid store in no time and at a low cost, with the same features as in high-end shopping cart solutions. The only downside of it will be the absence of any web-design templates, as the company expects you to already have an existing website in place, to which the e-commerce function can be integrated.


Created in 2004, this software as a service Shopify alternative comes with a variety of outstanding features and offers great usability to all its users. If you want a solution that gives you control over every aspect of your website, while not demanding high technical knowledge, you have just found the right one. At about the same price as Shopify, this tool will allow you to open an unlimited number of admin accounts to manage your stores, to upload unlimited product images and get real-time shipping quotes with shipping tracking features.

PinaccleCart can be treated as one of the most accessible platforms to use for building a custom e-commerce website. You can easily choose from 30 free templates offered to you, or order a customized one from the company. While the templates are sufficient in their design, you are free to edit HTML or CSS or specify the layout of your products. As one of the Shopify competitors, this platform can offer you a domain and even integrate it with WordPress. Over 30 payment gateways are available to connect to. Guest and PayPal checkout options are allowed and can be integrated into the mobile version making it easier for customers to buy your product. For more advanced plans, you will get fraud protection with a dedicated SSL certificate that provides great protection to your website and payment gateways. Customer support is a priority at PinnacleCart, with 24/7 customer support on the phone and online text. This also provides an online knowledge base to help you with your e-commerce journey. The store, however, does not offer custom store email, which may be a drawback.

You can feel this particular shopping cart is well-suited for you if you like a great variety of features. And you are not losing much of the website speed by burdening your store with many plugins (compare to Shopify, where you have to install multiple add-ons to have these features). Another great advantage of Pinnacle cart is its absence of any credit card transaction fees with the competitive pricing.

Virto Commerce

Another great Shopify alternative is Virto Commerce. It is the only enterprise-level e-commerce solution among Shopify competitors that offers fully open source software. It is based on .NET 4.6 with extensive use of IoC, EF, AngularJS, Liquid, MVC and many other cutting-edge technologies.

Virto Commerce is excellent in managing large volumes of SKUs. But what makes it truly stand out is that it provides clear product catalogs and maximizes your opportunities in content marketing, SEO, and product promotion. With this unique solution, you are able to create your store’s page quickly and easily.

The Windows Cloud technology allows you to avoid hosting issues and ensures the security of your site. This alternative to Shopify offers the latest modern technology that allows you to set up a website in less than an hour, with great features such as technical documentation, tech support, cloud hosting and excellent markup tools. Great .NET architecture and free code architecture allow you to customize your website without having to worry and for any niche you want!

All these Shopify alternatives are known for their great simplicity, intuitive design and tremendous efforts put into customer support. Get on the board and start your online store right now!