Make sure your site is user-friendly
Although the saying goes as 'clothes do not make the man, ' we live in a world where the visual element makes the first impressions that count. After all, you never have a second chance to make the first impression. The lesson here is simple, try to make sure your website is attractive and pleasing to the eye but most importantly, user-friendly. Invest in a good, appealing design but with simple navigation and intuitive search, which we'll elaborate on in detail in the next few sections.
A good design, however, doesn't imply garish colors and intricate flashy figures; in fact, 76% of users say that the most important thing in a website's design is its simplicity as demonstrated by their answers such as 'it's easy for me to find things. ' that's why it's important to make everything on your website (from product categories to product filters) as glaringly obvious as possible.
Since the website design acts as your business facade, it should reflect your brand, while simultaneously translating messages of credibility and professionalism. Having consistent design across all sales channels, not to mention across all website pages, makes the design more memorable and recognizable, thus improving and increasing brand awareness.
To ensure your website offers a robust user experience, consider paying attention to the following points:
- Creating attractive, modern design but with a clear-cut site structure, simple navigation, and intuitive search function;
- Creating content structure around your customer's expectations;
- Offering rich, informative content addressing buyers' common pain points and offering solutions;
- Creating trust and credibility by featuring testimonials, reviews, and case studies;
- Allowing your users to reach out for product demos and a sales team easily.
Whenever you design your website, think of its prospective users, their expectations, pain points, and concerns, and then try to build your online store around those experiences. Help your potential buyers arrive at the decision faster by making call-to-action buttons as crystal clear as possible. Sometimes, all the buyer truly needs is a little nudge, so keep that in mind.