While some of the discussed problems are organizational, others are purely technical and can be solved by adopting modern technology.
The B2B ecommerce platform of your choice needs to be capable of extending both vertically and horizontally, so each subsequent integration with third parties is fast and painless.
Vitro Commerce is the ultimate solution that is technologically capable of extending either way; moreover, it is multi-channel out of the box. The multi-channel functionality allows Virto Commerce to translate relevant business logic to each channel (such as catalog structure, prices, and so on).
To solve the taxonomy problem, Virto Commerce has three powerful tools:
Virtual catalogs, which can produce varying data structures based on the same physical data;
Modularity, which allows building an extra module on top of the main platform to verify and authorize the data passed to other channels;
Pricing module that supports individual pricing and can broadcast relevant price lists to different channels. Moreover, if the marketplace allows your company access to customer data, you can further differentiate the price lists and translate individual prices to your end customers.
Virto Commerce B2B ecommerce platform has a flexible order management module that allows syncing orders across different systems: the data is being accumulated in a master system (either Virto Commerce or another platform), processed, filtered, and sent to subsequent channels.
It is worth mentioning that you don’t necessarily have to abandon your existing ecommerce platform or dispose of it at once but use both platforms co-jointly and delegate some functions, which your current solution doesn’t support, to Virto Commerce. To put it shortly, Virto Commerce makes unlocking new revenue streams possible without re-platforming.