Continuous change and evolving buyer expectations make ecommerce an important tool in a competitive battle. Under otherwise equal conditions, such as relatively equal pricing, shipment terms, and so on, a supplier with a better ecommerce solution will ultimately win against a supplier whose ecommerce solution is just average.
What this means to stay afloat and win in the long term is that suppliers need to constantly update their solutions to keep up with ever-changing market realities and growing customer expectations.
You can’t just buy an ecommerce solution and think that your job is done; the reality is very different. You should constantly adapt your digital commerce, preferably faster than your competitors.
This “catching up” trend is bound to continue as ecommerce and expectations around digital evolve. Just look at offline retail, for instance — it has existed since the beginning of time and yet, it is still evolving, developing, and mutating.
That's why it’s crucial to look at ecommerce, not as a static phenomenon, but as the living and breathing organism or ever-dynamic process that it is.
So, ultimately, it doesn’t really matter what features an ecommerce solution has out of the box or if it can solve your current problems because, in the near future, those features might become irrelevant and former problems no longer urgent.
What’s decidedly most important, then, is the digital solution’s ability to adapt to accommodate your future needs. The question you should be asking instead is, “Is your solution flexible enough to meet and continue meeting ever-increasing customer expectations?”
Most customers who come to Virto Commerce already understand that flexibility is key when choosing a solution. Having obviously learned the hard way, they consider Virto Commerce a remedy against the “static” malaise.
One of Virto Commerce’s customers, a large ecommerce store that sells millions of digital products, said that during the last three years since replatforming to Virto Commerce, they were able to extend the solution and have developed more than fifty additional modules. Due to the flexibility of the system's architecture, developing features, however complex, became painless and didn’t require additional research; it became, to put it in our client’s words, just “doable.”