The B2B wholesale industry has recently been driven by disruptive forces pushing B2B wholesalers to explore previously unpaved roads and adopt new, innovative technologies – all to keep their heads above water. What are the most common ecommerce challenges that B2B wholesalers face today? Let’s deep dive into it.
Although a few years back, many B2B wholesale websites looked like they were made in the 90s, things have been changing rather quickly. As more B2B wholesalers catch up with the digital age and shift their businesses to entirely new B2B eсommerce platforms, many face serious challenges on the way.
There are a few things that hinder wholesalers from fully embracing ecommerce: from recent spikes in cybercrime, which deter many businesses from moving sensitive information online, to increasing expectations from customers, who demand that newly established wholesale sites be on par with the B2C industry leaders, such as Amazon or eBay. The industry is, indeed, in danger due to myriad disruptive factors like China tariffs, rising fulfillment costs, and the growing desire of manufacturers and retailers to completely bypass wholesalers and distributors by selling to the end customer directly. Faced with these serious challenges, B2B wholesalers scramble to adopt new technology, and rightly so. The problem, however, is that only a few B2B wholesalers understand how digital commerce platforms work or have the right tools to do it.
In this article, we’ll look at the 5 major challenges of B2B wholesalers and possible solutions to tackle them.