Virto Commerce Responds to Optimizely DXP with Strong Integration Capabilities
Although Virto Commerce does not have its own CMS, CRM, or PIM product lines, the company responds to the Optimizely DXP with a strong ability to integrate similar products from third-party vendors. Virto Commerce has the best integration capabilities on the market, and that's the strength of its ecommerce platform.
Thanks to Virto's composable architecture and its atomic-like structured components, any client-owned or best-in-breed software can be seamlessly integrated into the Virto Commerce platform.
Based on our experience, there are two ways to integrate a CRM, as well as an ERP, PIM, CMS, or any of our customers' other corporate systems, into our platform:
- Asynchronous Integration Method
- Synchronous Integration Method
In just a few words, the asynchronous integration method uses integration middleware. Virto Commerce contains a copy of the client data, contacts, and other valuable info. This copy provides information on the organization, the clients, and the business API on top of this layer. We use the low-code Azure LogicApps service, which sends data from third-party software to Virto and back again.
The second integration method can be used if a customer's software works in real time. A system is considered to be in real time if it processes requests from an ecommerce platform in less than 300 ms, has an API interface, and is a highly available application that runs 24/7 on a server in a data center or on the premises.
If these requirements are met, then you can remove the relevant module from Virto Commerce and create a custom module to replace it. Then, this new module in Virto's ecommerce platform will communicate with the customer's CRM (or CMS, PIM, etc.) in real time. The highly skilled team at Virto Commerce can easily replace the native module with a customized one. The new module can also be written by a client-side development team or an independent implementation partner (aka system integrator company).
To learn more about integration capabilities, refer to my articles on:
Each approach — having your own CRM, CMS, or PIM or integrating third-party ones — has its strengths and weaknesses. You can decide what you are most comfortable with, but I think Virto’s approach is more flexible, because if you do not like a particular vendor’s application, it can be replaced with any other solution on the market without damaging the main functionality of the ecommerce platform.