Does B2B2C make sense for all B2B ecommerce businesses?
If a business operates according to the B2B model and, at the same time, there are goods that are interesting to consumers, then the development of a sales channel according to the B2B2C model undoubtedly makes sense and will bring an increase in sales.
For example, if company “A” produces washer fluid for car wipers and supplies it to car factories in barrels and tank trucks, then it makes sense to make small packages and sell through gas station chains, which will act as Businesses “B” in this model.
What is the difference between B2B and B2B2C?
The B2B model does not involve consumers and this is how it differs from B2B2C. Business “A” sells Business “B” goods and services that ordinary people do not need, but only companies. For example, the company sells taps for oil pipelines and it is clear that only oil operators need such products, not ordinary people.
What is the difference between B2C and B2B2C?
The B2C model is a direct sales process that does not imply any third parties and in this differs from B2B2C. The same company can and should combine B2C and B2B2C models at the same time in order to get a stable position in the market. For example, a company sells the products on its online store and on a marketplace such as Amazon.
Are the White Label model and B2B2C the same?
It should be noted that B2B2C has an important difference from the “White Label” sales model, in which one company produces a product, while the other sells it under its own brand. In the B2B2C model, Business “A's” products and services are offered to consumers under their original Business “A” brand.
Which ecommerce platforms are best for B2B2C?
Ecommerce platforms for deploying marketplaces must have a very large set of functionality and customization. Typically, marketplaces are big and rich companies with a strong team of in-house developers, so they often use their own platforms or some very expensive enterprise ecommerce solution. For example, Alibaba uses DC Brain platform to optimize the performance of the 200-plus global internet data centers hosting its online stores.
If we talk about the architecture of the ecommerce platform for B2B2C, it should be a composable and headless platform with support for microservices and cloud-ready deployment.
What are the characteristics of B2B2C ecommerce?
Like any other sales channel, B2B2C is characterized by a set of parameters, among which the main ones are sales volume and margin in the channel. And yes, it will not work here to accept the sale of goods at net cost and below to capture market share, since Business “A” does not have access to Business “B’s” customer base.
How would you do marketing for a B2B2C ecommerce business?
For a B2B2C model, the most common way of marketing activity is participation in the promotion campaigns that go on the online store of Business “B”. Of course, Business “A” can run its own promotions independently, if such functionality is provided on the ecommerce platform belonging to Business “B”.
How do you build B2B2C manufacturing relationships?
B2B2C manufacturing relationships are built on collaboration between companies where Business “B” introduces Business “A” to its product roadmap. Having this information, Business “A” can plan to release products that complement new Business “B” products and will be of interest to consumers.
The most understandable example is when Business “A” specializes in producing cases for mobile phones, finds out in advance the roadmap for the release of new phones and their sizes, and immediately offers covers for them.