As a B2B ecommerce platform vendor, we at Virto Commerce have compiled a list of 10 B2B ecommerce trends to help you elevate your business in 2021. For different market niches, some trends will have more priority than others. Therefore, listen to your sense of the market and brainstorm with your team and partners. Your agility and perseverance have never been more in demand.
To ensure that your efforts hit the bull's eye, we have broken down these B2B ecommerce trends into those that impact business processes [i.e. the back end] and others that focus on getting the best user experience for customers [i.e. the so-called front end]. In this list, the first 3 trends, which include composable commerce, AI support for business logic and the organic adoption of corporate customers, tend to be mainly related to the server side, while the other 7 ones concern the front end.
Improving the user experience (UX) [usually described as customer experience, CX] is undoubtedly a king B2B ecommerce trend for 2021 and beyond. Typically, UX improvement based on various technologies is referred to as the front end, although of course, they are implemented with the support of the ecommerce platform server side.