Each step within the implementation sequence results in the delivery of one or a few valuable services to end customers. Customer loyalty and engagement must be measured and feedback collected at each step. To keep customers satisfied and loyal, new services are only delivered when previous services have been accepted by most customers, at least 60-70% of them.
The general rules of the user adoption strategy assume that the first steps are quite simple and delivered within a few weeks after the adoption phase started. Your company can change the scope of the steps (for example, release services one by one more often), skip some steps or change theorder of the steps. However, each step involves technical activities and in-depth collaboration with end customers.
From the system architecture point of view, ecommerce services can be defined as a proven set for sequential adoption by clients. We suggest using the following groups of services in the adoptionstrategy: