Integration, analytics and reports module
The final module to consider in this personalization talk is Integration, analytics and reports. Virto Commerce can be easily integrated with API-driven third party systems. Thus, by using Virto Commerce you have a ready-made system, with well-integrated Google analytics and Google reports. The module also has integration with Microsoft Power BI, to create sales forecasts and analysis of the customers. Use Virto commerce just like one of the data sources for your business.
The A/B tests are popular in ecommerce for effectively testing your marketing and sales ideas. Virto Commerce has business logic for integrating and using third party A/B testing engines. Setup, connect, try, experiment, partially adjust personal results, offers, contracts, analyze customer behavior. For example, it is clear that client behavior models have changed a lot in a pandemic situation, so you need to adapt quickly to the changing situation. There is no time to develop it for 2-3 months.
Therefore, instead of developing your own model, it is easier to connect to a best-in-breed third party application, test how it works and move on quickly. Then, use API integration to Virto Commerce, make a busines decision and launch a sale. The main thing here is an ability to test ideas faster if it is beneficial for business.
Looking for more ideas and tools to build a perfect personalization in B2B ecommerce? We are happy to answer all your questions with our B2B ecommerce platform.