This is the second part of the article dedicated to the technical challenges of B2B ecommerce personalization. The first part was about business aspects of B2B personalization in ecommerce and the third part will cover a tour about Virto Commerce modules resolving personalization issues.
Business personalization challenges listed in Part 1 must be supported by the technical capabilities of the ecommerce platform. Let’s call them technical challenges of the B2B personalization. For every personalization idea, you must have the tools to implement it.
For your convenience, a color legend in diagrams from Part 1 to 3 will help you link each listed challenge to the Virto Commerce module that effectively resolves it.
Among the technical challenges, two types can be distinguished: data management (catalog data and cache) and IT capabilities (24/7, high performance).