And the third block of business challenges is a structural representation of a corporate client in the form of the roles of the client's employees and delivery addresses of the products. When working with an organization, you must describe the client organization in terms of its structure, including possible roles of authorized buyers and delivery addresses.
The main business challenges were listed above. It is also necessary to analyze how personalization ideas work for you, how successful the business is, what can be done better in terms of reports, forecasts, A / B tests. For example, you give a 10-20-30% possible discount to some partners, increasing your products’ sales of your products. So, you need to measure how the discount amount relates to the increase in sales to be maximally profitable for your B2B ecommerce.
In ecommerce, it is important to understand that the order is not placed by a specific person but as an organization. Even the basket and the order belong to the client organization so the organizational structure is more important to the supplier than the personalities of the people who actually clicked the order button.
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