Visual merchandising in-store vs. online
Brick-and-mortar visual merchandising is a long-established marketing concept used to engage consumers during their visit to the store. The concept involves that retailers carefully draw the consumers’ attention by using merchandising tactics. By engaging as many senses as possible retailers create an inviting brand image. In-store merchandising involves techniques such as creating focal points, selecting appropriate display colors, attractively showcasing products, designing an attractive shop layout and effectively utilizing space and signage.
Online visual merchandising is employed to increase key online metrics such as engagement, time on site, conversion rate, and average order value. However, because of the inherently different nature of the environment (online vs. offline), the procedures would certainly differ.
Visual merchandising in e-commerce guides users through a buying journey making it pleasant, fast, and efficient. Itpresents buyers with the most relevant products, offers, and creates a personalized shopping experience. The major advantage of online merchandising is that it doesn’t have to cater to an average consumer. Online stores can alter the strategies by location, age group, or other demographic data or history of previous purchases.