How does Virto Commerce contribute to the AI transformation?
Open to the new generation of touchpoints
Virto Commerce is designed to deliver a multi-channel experience to your customers and be open to seamless integration with AI services.
A delivery channel for personalization
Virto Commerce platform is designed to integrate AI engines into the e-commerce data delivery pipeline: easily add personalization listings, recommendations, predictive engines to your solution.
API-based architecture results in unlimited productivity
Since everything humans do or see in Virto Commerce is available through API, it is possible to connect AI software with Virto seamlessly to facilitate or replace people at any function or process.
New generation touchpoints
Artificial intelligence creates genuinely new formats of e-commerce where sellers, brands and consumers communicate through AI assistants to explore offerings, make transactions and receive services or help with their purchases.
The use of multiple channels, including AI assistants, allows to provide customers the user experience they prefer or need in their context. The artificial intelligence makes it possible to focus on buying with pleasure (for B2C), efficiency and to solve complexity (for B2B), or collect and transfer information. (for distribution portals).
By using artificial intelligence to analyze user behavior, preferences, feedback, and characteristics, you can predict behavior and deliver a unique, personalized experience. This helps you increase customer engagement and offers dynamic, one-to-one touchpoints.
A successful personalized e-commerce buying experience results in higher customer loyalty, trust and finally, higher conversion because a customer can partly delegate the purchasing decisions to AI and buy in a comfortable cognitive environment.
Artificial intelligence opens many opportunities in making e-commerce ecosystems much more labor efficient.
For example, using modern AI productivity tools allows to save a lot of time on catalog management. AI tools can execute data enrichment, content generation, description translations with high quality and efficiency.
Artificial intelligence can also save a lot of work in data quality control, fraud detection and many other areas.
Book a demo to check how the Virto Commerce platform solves your needs
We believe that a software should fit your digital strategy but not the other way around