Bosch Thermotechnology (Bosch Thermotechnik) makes heating and air conditioning solutions for residential, commercial, and industrial applications. Traditionally, the company relied on its distribution channels for completing the final sale. To gain access to important customer information, Bosch decided to build a loyalty solution that will connect more than a dozen partners and fulfillment providers across the EU. At this point, Bosch sought Virto Commerce development expertise and used Virto Commerce modules to build the final product. Bosch chose Virto for a few reasons, such as a .Net technology stack, for example, but also because Virto could integrate with virtually any system, including an unlimited number of third-party providers.
As Bosch wanted to manage its own front-end development, Virto Commerce developed a solution around the company’s front-end technology stack. The result has been the development of the Bosch Thermotechnik Sales Digital Unit, a loyalty portal where customers register Bosch Thermotechnik products in return for exchangeable points that they can use to purchase marketing materials, professional tools, or clothing from Bosch partners. In a loyalty portal, every brand/country has its own fulfillment providers that upload goods and marketing materials to the store. Thanks to Virto Commerce, Bosch has been able to connect with more than 60 fulfillment providers with 3,000 SKUs available per brand or country and roll out its loyalty program in 26 countries.