Virto Commerce Helps HEINEKEN Digitize Routes to Market
Los Angeles, CA, Sep. 13, 2022 – Virto Commerce, a leading provider of B2B digital commerce solutions, has published the customer story that examines how HEINEKEN, a Dutch brewing company, has leveraged the power and adaptability of the Virto Commerce’s B2B ecommerce platform to cover half of its 30 digital markets globally.
“Virto Commerce’s speed to market has been a key success factor for us as HEINEKEN Markets can now go live with a B2B solution in weeks, rather than months, and it is a particular fit for markets with indirect and complex routes to the customer.
”Vincent Lavarini Global E-Business Manager at HEINEKEN
Virto Commerce is now a core part of a rapidly expanding portfolio of digital sales solutions in HEINEKEN. New and smaller HEINEKEN markets can now launch Virto Commerce and trade online at 35% of the cost of the initial implementations as feature sets and overall capability grows.
“We have been delighted to work with and help HEINEKEN build new digital routes to the consumer that are future-fit.
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Our partnership with HEINEKEN further validates the importance of digital transformation in the CPG industry. Enterprises expect fast routes to market, opportunities to implement complex B2B scenarios and adapt the solution for future market demands. That’s exactly what we have given HEINEKEN with our API-first and composable B2B ecommerce platform.Denis Clifford CCO at Virto Commerce
About HEINEKEN
About Virto Commerce
Virto Commerce is an enterprise-grade B2B-first eCommerce solution provider that enables business innovations, true extensibility and digital revenue growth. Virto’s headless, modular, API-based .NET-based architecture offers powerful technology that solves digital challenges of any complexity, fits complex business scenarios and different business models like B2X, B2B2X, D2C, Marketplace, etc. Virto’s fully-composable and adaptable platform-as-a-service has got all your digital ambitions covered.
Virto empowers hundreds of businesses throughout the world with top-notch technology and is trusted by companies like The HEINEKEN Group, Hyundai, Lavazza, Bosch, and De Havilland.
Virto Commerce is a part of Virto Commerce Group headquartered in Los Angeles, CA, USA.
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