Tips to successfully selling your products online
If you’re looking for ‘selling online’ strategies, then the first thing you need to do is to look for places to sell. You might need to look through a handful of online selling sites or talk to other online sellers before choosing a few ecommerce platforms that might be worthy of more detailed consideration. Needless to say that if you’re operating business to business in a niche market, then you might want to consider niche marketplaces instead of horizontal one-stop shops. If you sell locally, then look for ecommerce sites that are specifically tailored for community shopping.
After choosing a few online selling platforms, you’ll want to narrow your choice even further by looking at the marketplace commissions. Some platforms might charge listing or membership fees, shipping fees, transaction and advertising commissions. Look for any other services that the marketplace offers: many online marketplaces offer digital marketing programs that promote online merchant presence across social media sales channels, other online marketplaces offer fulfillment and warehouse services for a fee or more competitive carrier pricing. Pin down a few most important things in a marketplace that are non-negotiable. Is it excellent customer service? Free product listings? Abandoned shopping cart recovery feature? Integration with third party services and your internal systems? Customizations? Online payments?
After choosing what you think might be the best platform to sell products online, you need to set up your own store or connect your profile to an existing business. When uploading items to product categories, you need to minimize customer friction for a convenient online shopping experience by providing extensive and comprehensive information about products you sell. Ensure you have high-quality pictures, robust product descriptions, details on taxes and shipping, customer testimonials, and reviews if applicable. If you’re responsible for your own traffic, think of ways to attract it. Otherwise, see if you can get digital marketing services for your own brand for a fee from a marketplace operator.
When you start selling, it’s also very important to keep in touch with your customer, get feedback, and provide great customer service if questions or concerns arise.
Doing business online is not easy, but it’s certainly a manageable endeavor. By finding your unique selling point and providing excellent customer service, you can reserve your online store a place under the sun.