Many ecommerce web store owners, from small to large, aim to work with free open source ecommerce platforms. This approach helps save some money, however, most free platforms do not offer perfect capabilities for your business.
If you are looking for a customizable and scalable open-source platform, you should consider using a solution specifically built for B2B and can accommodate all possible B2B scenarios. For example, Shopify is one of the most popular platforms for B2C, but it might not be ideal for B2B companies.
Without further ado, let's deep dive into the most popular opensource ecommerce software in 2023, explaining their fit for B2B and B2C. B2B commerce platforms that are worth considering for your online business. This article will teach you what an open source ecommerce is, why it differs from SaaS, and its pros and cons. We have also created a list of questions for the open source ecommerce platform vendor worth asking.
Open source ecommerce refers to using an ecommerce platform whose source code is freely available to the public. This means that businesses can access the code for the eCommerce platform and make changes to it without any restrictions as long as they abide by the terms of the open-source license.
Such platforms typically require a high level of technical expertise to set up and maintain; however, if the vendor offers customer support, this only challenge becomes easy to deal with, allowing businesses to enjoy the benefits of technology — a high degree of flexibility and customization that enables companies to tailor their online store to meet their specific needs.
Since 2020, the number of people shopping online in the USA has grown by 10 million. The 2023–2026 forecast shows that it will continue growing at the same speed or even faster. According to Insider Intelligence, total retail sales worldwide will reach almost $34.000 in 2026. And the most important thing for all these buyers is their buying experience — Forbs shows that 70% of customers are willing to buy more and spend more if the expected experience is good enough.
On the other side, ecommerce companies need to provide this CX while saving on their resources and efforts. That’s why open-source ecommerce platforms keep growing in popularity. Their cost-effectiveness and customizability allow reaching both goals, allowing businesses to tailor their online stores to meet their specific needs.
An open source ecommerce platform is an ecommerce solution where users can access source code and adapt and customize the platform depending on their business needs. With that said, platform customization implies that users have sufficient developer resources or coding knowledge to perform modifications.
A self-hosted ecommerce platform is a piece of software you install on your web server. This means you will be responsible for hosting and running the platform. While this may sound like a lot of work, it gives you much control over your store. You can customize the platform to meet your needs and scale it as your business grows.
There are a few things to keep in mind when choosing a self-hosted ecommerce platform:
There are two main types of ecommerce platforms: open source and SaaS (Software as a Service).
When choosing an ecommerce opensource platform, there is no right or wrong answer. It all depends on your specific needs and preferences. Choose an open source platform if you want more control over your store. If you want a hassle-free experience, choose a SaaS platform.
Below we'll look at both the advantages and disadvantages of using open source solutions before reviewing the best platforms.
More modifications mean software can get complex: any updates to the system become more time-consuming and difficult to accomplish.
Even though open source platforms are free, you’ll most certainly incur additional expenses, such as licensing and hosting provider fees, developer wages, security and PCI DSS compliance expenses, and any other costs associated with running and maintaining the platform.
Since ecommerce is a treasure trove of financial data and open source code happens to be open for everyone, the code can end up in the wrong hands and be used by bad actors who might look for ways to exploit any potential vulnerabilities in the system.
When choosing an open source ecommerce platform, you need to understand the difference between open source and SaaS.
SaaS
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Open Source
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Offers many OOTB features, but restricts access to code. |
The ready-to-use features might be limited, but any new feature can be developed easily. |
Updates and changes are made on the side of a vendor. | You can change anything on your side without further requests. |
The vendor takes care of maintenance and security. | You have to take care of the maintenance and security. |
Pricing is based on the OOTB functionality; the solutions are mostly expensive. | Pricing is based on the number of features and can be reduced due to the choice of capabilities. |
Initially built for a particular business size, it scales only upon the vendor's approval. | Easily scalable and fits any kind of business. |
The bottom line is that open source can only be preferable if you have sufficient coding knowledge or developer resources; otherwise, it might not be worth the effort.
Choosing between a Software as a Service (SaaS) and an open-source solution depends on several factors, such as your organization's requirements, budget, technical expertise, and the specific application or service you need. Startups or small businesses with limited resources may prefer SaaS solutions, as they typically require a minimal upfront investment. Businesses that require a high degree of customization or have unique needs that cannot be met by off-the-shelf software may prefer open-source solutions, as they can modify and adapt the software to meet their specific needs.
Here’s our rundown of the most popular ecommerce platforms on the market that are also open source!
Recent stats from WordPress show that WooCommerce has been downloaded more than 123 million times. This makes WooCommerce the most popular open source ecommerce solution available on the market.
WooCommerce was created by WooThemes to help users turn their WordPress site into an ecommerce store.
WooCommerce’s popularity, however, comes at a price. Most of the more complex features don’t come in a free package and need to be paid for. The same goes for store support. That said, WooCommerce is still a great solution that is easily scalable with little to no issues. That is why small to medium size businesses often choose it as the main platform.
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One of OpenCart’s catchphrases might as well be “looks do matter” as it offers more than 15,000 modules and eCommerce themes. There are currently more than 150,000 live ecommerce stores running on the OpenCart open source ecommerce platform, with the number of online stores growing by 5,8% in the third quarter of 2021.
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Spree Commerce is popular among small to medium-sized companies, with 10 to 50 employees on average and no more than ten million dollars in revenue. The Spree Commerce open source ecommerce platform was created back in 2007 and has since had nearly 800 contributors and over one million downloads from RubyGems. The platform runs on Ruby on Rails, and it’s something to keep in mind if you plan to tinker with the code, as you might have a hard time figuring your way around it.
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VirtueMart is a Joomla!-based open source ecommerce platform with an impressive number of features, a number of active ecommerce stores globally, and an active developer community. The platform’s official user count is well over 300,000.
With that said, it’s worth noting that even though the company was founded back in 2004, its development team is still small, there are only 3 to 5 people actively engaged in the project.
Despite having limited manpower, the VirtueMart developers are always happy to help and are grateful for any kind of input from their thriving community.
VirtueMart might not be an ideal solution for those with limited coding skills or a tight budget, as you can easily spend a small fortune buying all kinds of add-ons and plug-ins for your site.
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WP ecommerce is an original WordPress ecommerce plugin with a download count of over 3M and an active developer community. With WP ecommerce, all you require is some basic CSS and HTML knowledge.
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CubeCart is an open source ecommerce software that has a decent developer community.
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Square Online is built on open source. That said, you won’t be able to download the whole platform package as open source but a few internally developed libraries that you can later use to build something of your own. Square Online ready-made platform, however, might be an ideal option for those selling on social media. The platform is specifically tailored for Facebook and Instagram merchants as it allows for easy integration of Facebook marketing campaigns or transformation of an Instagram feed into a one-page shopping site.
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MailChimp Open Commerce [previously known as Reaction Commerce] is an open source API-driven modular commerce stack that’s primarily catered to online retailers.
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Magento Community Edition (CE) is a well-known open source ecommerce platform that’s preferred by more than 270,000 merchants. Compared to Shopify, Magento CE has 24.8% of the ecommerce market share while Shopify caters to only 9%. While Magento CE lacks some features of the paid versions, such as Magento Enterprise Edition (aka Magento Commerce) and Magento Marketplace, it is still a good choice for anyone looking for a free open source platform.
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X-Cart is a fine open source ecommerce platform that, unlike other free platforms, offers a lifetime license. As a PHP-based ecommerce software built on solid source code and a user base of 30,000 merchants, X-Cart offers multiple features. While the list and number of features are impressive, the cost of upgrading to get the most out of this list is expensive.
X-Cart shopping cart software comes in a cloud-based hosted version or downloadable software that you install on your site.
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More than 300,000 ecommerce websites worldwide run on PrestaShop open source ecommerce platform. According to the company, PrestaShop particularly leads the charts in Europe and Latin America. The platform is indeed popular among merchants in more than 200 countries, which explains why it was translated into nearly 70 languages.
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Ecwid is a B2B and B2C ecommerce plugin in the likes of WooCommerce that can be added to an existing website on WordPress, Joomla, or Drupal. Ecwid also offers a single-page website that the company calls the Starter Site or Instant Site, which is quite limited in functionality and hence, not suitable as a long-term solution.
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CS-Cart is a decent open source ecommerce platform with a fine set of features and customization capabilities. The marketplace version of the software, CS-Cart Multi Vendor, allows you to add different merchants to your store.
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Solidus is a free, open source ecommerce framework with a complete suite of essential e-commerce features in a fully modular package. It’s professionally developed by open source community experts with popular opensource ecommerce software like Ruby, PostgreSQL, MySQL, RESTful API, and GraphQL.
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Broadleaf Commerce is both a commercial and open source ecommerce solution. Broadleaf comes in two versions, one is for the community and another one for enterprises. The solution also comes in several commercially available editions, such as Marketplace Edition, B2B Edition, B2C Edition, and Multi-Tenant Edition.
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Odoo Commerce is a modern open source ecommerce application that is specifically created for small business owners and less experienced users: the solution features an intuitive interface and a user-friendly experience overall.
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Bagisto is a custom-tailored open source ecommerce framework built on open source technologies such as Laravel and Vue.js.
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Drupal is a free open source web content management system written in PHP. Drupal provides a back end framework for at least 13% of the top 10,000 websites worldwide – from personal blogs to government portals. Drupal Commerce is one of the most sophisticated open source ecommerce software that augments Drupal CMS.
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nopCommerce is a free open source ASP.NET shopping cart based on Microsoft technologies. nopCommerce open source ecommerce platform has been on the market for 12 years: during its presence on the market, the company has partnered with more than 150 partners across 40 countries and helped to launch more than 60,000 live online stores.
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Virto Commerce is a professional enterprise-grade open source net ecommerce platform that makes a great open source Shopify alternative. Virto Commerce’s unique functionality includes its complex catalog, inventory and order management systems, and a custom-made CMS, among other advanced ecommerce features. For example, Virto Commerce’s flexible pricing management module allows you to control each segment of your pricing logic. Being a headless API-driven ecommerce platform, Virto Commerce supports multiple sales channels and can easily integrate with third-party systems.
Currently, there are several paid editions available that have a more extensive set of features, including Virto Start and Virto Marketplace.
Virto Start is a B2B eCommerce Package that includes a B2B ecommerce platform, B2B storefront, and support of a dedicated digital expert and an implementation team.
Virto Marketplace is a full-fledged composable marketplace solution that supports both first and third-party marketplace models and connects to virtually any existing ecommerce solution without replatforming. The resulting application can be further adapted, extended, or recomposed to accommodate different marketplace requirements and business scenarios.
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The first step in choosing a specific open source ecommerce platform is being honest about your coding skills and budget. If there’s no technical assistance available and no budget to hire developers, chances are – you’ll struggle with open source. But if you’re confident in your coding skills and have experience working with open source technologies, then go for it! Here are the most important steps to take:
This ensures that the platform is capable of handling complex business structures with multiple departments, branches, or subsidiaries. This feature is essential for B2B businesses that require a flexible and scalable organizational hierarchy to manage their customers, products, and orders efficiently.
This capability can guarantee that you can offer custom pricing to your clients based on their purchase history, volume, or other criteria. This feature is essential for B2B businesses that need to negotiate prices with their clients and provide a personalized shopping experience.
The multiregional features allow for a seamless shopping experience to your customers across different regions, countries, or languages. This is essential for B2B businesses that operate globally and need to adapt their product catalog, pricing, and content to local markets.
If the storefront, mobile app, and admin panel of an open-source ecommerce platform do not interact with the back end through APIs or if they use different APIs, it can result in inefficiencies and data silos.
The answer should outline the technical requirements and actions. Possible actions to scale the system could include adding more servers, optimizing code and database queries, and implementing content delivery networks (CDNs).
Security patches and system upgrades need to be done regularly to address vulnerabilities and improve performance. Additionally, backups should be performed regularly to prevent data loss in case of system failure or cyberattacks.
The answer should outline the number of products, users, and transactions, as well as any limits on server resources. Additionally, the answer should provide examples of additional capabilities and their associated costs, such as advanced reporting, marketing automation, and customer service integrations.
If you’re looking for an open source B2B ecommerce platform, you have to choose wisely, checking on the solution’s capabilities and features. This will help you to avoid buying a B2C platform for your B2B business.
As for B2B, Virto Commerce might be your best option from the list. It’s specifically built for B2B (and many successful stories confirm it!) and can accommodate business scenarios of any complexity. It’s also headless, API-driven, cloud-native, composable, and extensible. If you’d like to see the platform in action, as well as ask any other questions regarding free and paid versions, please do not hesitate to contact our sales team or schedule a demo!