The story of this brand is full of mergers and acquisitions. Since the early 2000s, this ecommerce platform was known as Episerver, but 2021 saw them changing the company name to Optimizely after acquiring the digital experimentation company.
Today there are two Optimizely ecommerce products: B2C Commerce (developed by Episerver) and B2B Commerce by Insite (formerly InsiteCommerce). This is not very convenient and economically unjustified for clients, because if they trade in both B2C and B2B segments, they will need to purchase, customize, and support two different ecommerce platforms. Developed by different teams, they have little in common in terms of code and architecture, although Optimizely has worked to unify them via interface.