Last update:
January 30, 2024
Publish conditions¶
The Virto's Marketing module allows you to customize the publishing conditions for your marketing content. With a variety of expressions and operators, you can tailor your content behavior to virtually any situation in your promotions and marketing campaigns.
The following conditions can be configured:
| Condition | Description | Options |
|---|---|---|
| Location | Defines the location of your website visitors. | Time zone Zip/ postal code City Country State/ province |
| Browse behaviour | Defines the shopper's behavior. | Shopper searched for ... in the store User language is set to |
| Shopper profile | Targets the shoppers according to their profile information. | Shopper age is... Shopper gender is... User group contains... |
| Catalog | Specifies products or categories the content will apply to. | Specific category Specific product |
The content can be displayed if any or all conditions are true.
The customization options are limitless and can be useful for a variety of promotions and campaigns.
Example¶
The conditions below are configured to display content only to:
- Male customers.
- Older than 18.
- Residing in Ohio.
- Who searched for anything containing phone in the Cell phones category.
