Adobe Experience Manager x Virto Commerce
B2B enterprises managing content and digital assets at large scale need a CMS built for that complexity. Adobe Experience Manager provides that as part of Adobe Experience Cloud, and Virto Commerce connects to it through APIs, keeping content and commerce on independent release cycles.
About Adobe Experience Manager
Adobe Experience Manager, or AEM, is an enterprise content management system and digital asset management platform, combining content authoring, asset management, and personalization within Adobe Experience Cloud. It supports both traditional and headless content delivery through GraphQL and REST APIs. AEM is built for large organizations managing many sites, languages, and digital assets, with native integration into Adobe Analytics, Target, and Creative Cloud for teams already working within the Adobe ecosystem.
How Virto Integrates with Adobe Experience Manager
Virto Commerce and AEM operate on a separation of concerns — AEM owns content and digital assets, Virto owns commerce state. The integration connects the two through APIs, allowing AEM to consume product data, pricing, and catalog structure from Virto while managing content independently.
The integration covers:
- Storefront and landing page content managed in AEM
- Product catalog data, pricing, and availability surfaced from Virto
- Digital assets managed through AEM Assets, linked to Virto’s catalog where relevant
- Cart and checkout flows owned by Virto, embedded into AEM-driven experiences
Note: For system-specific integration patterns, middleware requirements, and accelerator availability — consult Virto’s integration documentation or speak with a solution partner.
Implementation Approach
Virto Commerce integrates with enterprise systems through a combination of APIs, middleware, and integration accelerators — designed to reduce implementation effort while preserving the flexibility that enterprise-specific workflows require.
Key considerations: number of sites, languages, and regions, whether AEM is used in traditional or headless mode, existing Adobe Experience Cloud usage, and whether AEM replaces an existing CMS or is introduced as a new layer.
Use Cases
Managing large-scale digital asset libraries alongside commerce content
Enterprises with extensive product imagery, video, and documentation need a digital asset management system that can organize and deliver those assets at scale. AEM Assets handles that role, and Virto’s catalog can reference those assets without managing a separate asset library on the commerce side.
Product content and digital assets stay organized in one system, with commerce surfacing them rather than duplicating asset management.
Operating within an existing Adobe Experience Cloud investment
Organizations already using Adobe Analytics, Target, or Creative Cloud may want their CMS to integrate natively with that ecosystem. AEM is built for this, and Virto’s commerce data can be one of the inputs into that broader Adobe-driven experience layer.
Teams continue working within their existing Adobe tools, with commerce data feeding into that environment through APIs.
Migrating from a legacy or tightly coupled CMS
Organizations moving away from a CMS where content and commerce share infrastructure, making changes on either side risky, can move to a clean separation where AEM handles content and assets while Virto handles commerce.
Content and commerce operate on independent release cycles, reducing deployment risk on both sides.