Briqpay x Virto Commerce
B2B enterprises selling across multiple markets often end up integrating a different payment provider for every region or use case. Briqpay solves that by orchestrating multiple payment providers through a single API, and Virto Commerce connects to it once, giving checkout access to whichever providers and methods Briqpay has configured.
About Briqpay
Briqpay is a payment orchestration platform that connects to multiple payment providers through a single API, rather than processing payments itself. It lets businesses activate, configure, and switch between payment providers by market, customer segment, or product category without rebuilding checkout integration each time. It has specific support for B2B checkout flows, including invoicing, credit terms, and automated credit checks, alongside standard B2C payment methods, making it suited to businesses that need both B2B and B2C checkout from the same platform.
How Virto Integrates with Briqpay
Virto Commerce connects to Briqpay through its API at checkout. Briqpay then routes the transaction to whichever underlying payment provider is configured for that market, customer, or product, without Virto needing a separate integration for each provider.
The integration approach generally covers:
- Routing checkout payments through Briqpay’s API, which in turn connects to the underlying payment provider
- Supporting whichever payment methods and providers are activated in Briqpay for each market or segment
- Handling B2B-specific checkout flows like invoicing or credit terms where Briqpay has these configured
- Keeping sensitive payment data within Briqpay and its connected providers rather than passing it through commerce
Note: For system-specific integration patterns, available accelerators, and the right approach for your payment setup, speak with a solution partner.
Implementation Approach
Virto Commerce integrates with enterprise systems through a combination of APIs, middleware, and integration accelerators — designed to reduce implementation effort while preserving the flexibility that enterprise-specific workflows require.
Key considerations: which markets and payment providers need to be supported through Briqpay, whether B2B-specific flows like invoicing or credit terms are required, existing Briqpay configuration, and whether the business needs both B2B and B2C checkout from the same integration.
Use Cases
Adding new payment providers without rebuilding checkout
B2B enterprises expanding into new markets often need a payment provider that isn’t already integrated. Because Virto’s checkout connects to Briqpay rather than to individual providers directly, a new provider can be activated in Briqpay without changing the Virto integration itself.
New markets and payment providers can be added through Briqpay’s configuration, without a new development project for each one.
Offering B2B invoicing alongside standard checkout
B2B buyers often need to pay via invoice or credit terms rather than at the time of order. Briqpay’s B2B-specific flows, including automated credit checks, can be activated for B2B customers checking out through Virto, while B2C customers see a standard payment flow.
B2B and B2C buyers each get a checkout experience suited to how they actually pay, from the same Virto and Briqpay integration.
Running both B2B and B2C checkout from one commerce platform
Enterprises serving both business and consumer customers often end up managing separate checkout logic for each. Since Briqpay supports both B2B and B2C flows through one API, Virto’s checkout can route either type of buyer to the right payment experience without separate integrations.
One Virto and Briqpay integration supports both buyer types, rather than maintaining two parallel checkout systems.
Customer Proof
KW Parts & Cadillac used Briqpay as part of a headless commerce setup supporting B2B and B2C buyers across 30 countries and 4 million-plus products, where payment flows needed to adapt across markets without separate integrations for each.