Melissa x Virto Commerce
B2B enterprises shipping internationally need address validation that works across markets, not just domestically. Melissa validates and standardizes addresses across 240+ countries and territories through its Global Address Verification API, and Virto Commerce connects to it through that API to validate addresses at checkout and in account management.
About Melissa
Melissa is a data quality platform specializing in address verification, data cleansing, and identity verification. Its Global Address Verification service validates, corrects, and standardizes addresses across 240+ countries and territories in real time, standardizing them into each country’s official postal format and filling in missing components like postal codes or regions where possible.
How Virto Integrates with Melissa
Virto Commerce connects to Melissa through the Global Address Verification API, calling the validation service when a buyer enters a shipping address during checkout or when addresses are added to a buyer account. If the address contains errors or formatting inconsistencies, Melissa returns corrected and standardized versions that can be presented to the buyer before the order is placed.
The integration approach generally covers:
- Real time address validation at the checkout shipping step across 240+ countries
- Suggested address corrections and standardization returned to the buyer when issues are detected
- Configurable behavior for how the storefront handles unvalidated addresses
- Address validation in account address management, not only at checkout, depending on implementation scope
Note: The integration is built through Melissa’s Global Address Verification API using Virto’s open, API-first architecture. Speak with a solution partner to scope the right approach for your implementation.
Implementation Approach
Virto Commerce integrates with enterprise systems through a combination of APIs, middleware, and integration accelerators — designed to reduce implementation effort while preserving the flexibility that enterprise-specific workflows require.
Key considerations: which markets and countries need address validation coverage, whether validation is needed at checkout only or also in account address management, Melissa account and API credential setup, and whether additional Melissa data quality services beyond address verification are required.
Use Cases
Validating shipping addresses across international markets
B2B enterprises on Virto shipping to buyers across multiple countries face widely varying address formats and postal standards. When Virto’s checkout calls Melissa’s API at the shipping step, addresses are validated and standardized into each country’s official postal format before the order is placed, not discovered as incorrectly formatted after fulfillment has started.
Address data is consistent and correctly formatted across markets before orders leave Virto’s order management, reducing delivery failures caused by format inconsistencies between countries.
Reducing failed deliveries on high volume B2B orders
Enterprises using Virto to process large order volumes need address validation running on every order automatically, not as a manual check applied after the fact. Connecting Virto’s checkout to Melissa’s API means every address entered gets validated in real time, regardless of order volume or market.
Address accuracy is enforced consistently across all orders flowing through Virto, without adding manual verification steps to the fulfillment process.
Maintaining accurate address books for B2B accounts with multiple ship-to locations
B2B buyers in Virto often manage many ship-to-addresses across warehouses, sites, and offices in different countries. Calling Melissa’s API when addresses are added to a buyer account in Virto, not only at checkout, means saved addresses are validated before they are ever used on an order.
Virto’s account address data stays accurate and standardized over time, reducing the chance of delivery failures from addresses that were added incorrectly and never checked.