Microsoft Dynamics 365 ERP x Virto Commerce
Microsoft Dynamics 365 is the operational backbone for many enterprise B2B environments and business processes across the organization. Virto Commerce connects to it as an independent commerce layer, deployed in Azure alongside the existing Microsoft infrastructure, so organizations can build and evolve buyer-facing experiences without tying commerce evolution to Dynamics release cycles. New to the concept? See how ERP integration works.
About Microsoft Dynamics 365
Microsoft Dynamics 365 is a suite of enterprise business applications spanning ERP and CRM, covering finance, supply chain, sales, customer service, and operations. For B2B enterprises, Dynamics 365 Finance and Operations manages the core operational layer: pricing, inventory, customer accounts, order management, and financial workflows. It is a frequent fit for companies already operating in the Microsoft ecosystem, often paired with Azure infrastructure, Active Directory identity, and other Microsoft services.
How Virto Integrates with Microsoft Dynamics 365
Virto Commerce connects to Microsoft Dynamics 365 through APIs, as a composable .NET platform built for Microsoft-aligned ecosystems. Dynamics 365 stays the authority for pricing, inventory, customer account data, and order workflows, while Virto operates as an independent commerce layer: catalog display, buyer-facing experiences, cart, checkout, and account management.
- Customer-specific pricing and contract terms from Dynamics 365 surfaced in the storefront
- Inventory availability in real time or near-real time
- Order submission from Virto into Dynamics 365 order management
- Customer account data, hierarchies, and credit terms
- Order status and fulfillment updates flowing back to the buyer experience
- Azure AD-compatible identity and access patterns
Because Virto is built on .NET and deployed in Azure, it sits naturally within the Microsoft infrastructure without requiring a separate technology ecosystem or creating compatibility gaps with existing Microsoft investments.
Note: For system-specific integration patterns, middleware requirements, and accelerator availability—consult Virto's integration documentation or speak with a solution partner.
Implementation Approach
Virto Commerce integrates with enterprise systems through a combination of APIs, middleware, and integration accelerators—designed to reduce implementation effort while preserving the flexibility that enterprise-specific workflows require.
Key considerations: Dynamics 365 modules in use (Finance and Operations vs. Business Central), Azure deployment setup, existing middleware or Logic Apps infrastructure, number of storefronts and regions, and whether the goal is a new commerce channel or a replacement for an existing one.
Use Cases
Building a B2B self-service portal on top of Dynamics 365
Enterprises running Dynamics 365 need to give buyers online access to their account-specific pricing, inventory, order history, and invoices without rebuilding ERP logic in the storefront. Virto surfaces Dynamics 365 data accurately in a buyer-facing commerce experience, keeping Dynamics as the single source of truth.
Buyers get accurate, account-specific access to pricing and order data at any hour, without manual intervention from sales or operations teams.
Launching new commerce channels without suite constraints
Organizations that need to launch new storefronts, regional channels, or B2B2C experiences faster than a tightly coupled Dynamics 365 Commerce suite allows. Virto operates as an independent commerce layer in Azure, allowing new channels to be launched and evolved without being tied to a single suite release cycle.
New channels go live faster, with the flexibility to evolve independently as business requirements change.
Extending Dynamics 365 with marketplace capabilities
Distributors or manufacturers running Dynamics 365 that want to add multi-vendor marketplace capabilities to their existing commerce setup. Virto Marketplace natively integrates with Dynamics 365, extending ERP-driven commerce with marketplace functionality without replacing the operational core.
Marketplace capabilities added on top of an existing Dynamics 365 environment without replatforming or rebuilding the operational layer.
Customer Proof
InstallatieBalie — Four storefronts unified on one composable commerce platform with Microsoft Dynamics 365 integration, PIM, payments, search, and logistics connected into a single operational layer. MVP delivered in 8 weeks, with 80% year-on-year B2C revenue growth in 2025.