Power BI x Virto Commerce
Enterprises that rely on Power BI for company-wide reporting need commerce data flowing into that environment alongside finance, sales, and operations data. Virto Commerce exposes commerce data through APIs, so it can feed into Power BI without building a separate reporting layer just for commerce.
About Power BI
Power BI is Microsoft’s business analytics platform, used to connect to data sources, build interactive reports and dashboards, and share insights across an organization. It supports both cloud-based and on-premises deployment, and integrates closely with other Microsoft tools including Excel, Teams, and Dynamics 365.
How Virto Integrates with Power BI
Virto Commerce does not include a dedicated Power BI module. Instead, commerce data is made available through Virto’s APIs, and Power BI connects to that data the same way it connects to any other data source — directly through API queries, through a database connection if commerce data is replicated into a warehouse, or through scheduled export.
The integration approach generally covers:
- Identifying which commerce data needs to appear in Power BI, such as order volume, revenue, or catalog performance
- Determining whether Power BI connects directly to Virto’s APIs or to an intermediate data store
- Setting up scheduled refresh so Power BI reports reflect current commerce data
- Mapping Virto’s data structures to the format Power BI expects for reporting
Note: For system-specific integration patterns and the right approach for your reporting infrastructure, speak with a solution partner.
Implementation Approach
Virto Commerce integrates with enterprise systems through a combination of APIs, middleware, and integration accelerators — designed to reduce implementation effort while preserving the flexibility that enterprise-specific workflows require.
Key considerations: what commerce data needs to be reported on, whether Power BI will connect directly to Virto’s APIs or through an intermediate data warehouse, how frequently reports need to refresh, and existing Power BI infrastructure already in place.
Use Cases
Reporting on commerce performance alongside other business data
Enterprises that already use Power BI for finance, sales, or operational reporting want commerce metrics — such as order volume, revenue by category, or customer activity — in the same environment rather than a separate commerce-only dashboard.
Leadership gets a unified view of business performance, with commerce data sitting alongside the rest of the company’s reporting.
Feeding commerce data into a broader data warehouse strategy
Organizations consolidating data from multiple systems into a central warehouse for BI purposes need commerce data included in that pipeline. Virto’s API-based architecture allows commerce data to be extracted and loaded into that warehouse alongside ERP, CRM, and other operational data.
Commerce data becomes part of the broader enterprise data strategy, rather than existing as an isolated dataset.
Giving non-technical stakeholders self-service access to commerce insights
Business stakeholders who are not comfortable querying commerce data directly often rely on BI tools to explore data themselves. Power BI’s self-service reporting tools let these users build their own views once commerce data is available as a connected source.
Stakeholders across the business can explore commerce data on their own, without depending on a developer to pull custom reports each time.