Squidex x Virto Commerce
B2B enterprises need a CMS that lets content teams publish independently from commerce releases. Squidex provides that as an open-source headless CMS, and Virto Commerce connects to it through APIs, keeping content and commerce on independent release cycles.
About Squidex
Squidex is an open-source headless CMS built on .NET, providing a REST and GraphQL API for structured content. It is API-first by design, meaning there is no built-in frontend — teams build their own interface on top of the content it manages. Squidex includes version history, audit logs, and a customizable workflow engine for content review and publishing, and is available both as a self-hosted open-source deployment and as a managed cloud service.
How Virto Integrates with Squidex
Virto Commerce and Squidex operate on a separation of concerns: Squidex owns content, Virto owns commerce state. The integration connects the two through APIs, allowing Squidex to consume product data, pricing, and catalog structure from Virto while managing content independently.
The integration covers:
- Storefront and landing page content managed in Squidex
- Product catalog data, pricing, and availability surfaced from Virto
- Cart and checkout flows owned by Virto, embedded into Squidex-driven experiences
Note: For system-specific integration patterns, middleware requirements, and accelerator availability — consult Virto’s integration documentation or speak with a solution partner.
Implementation Approach
Virto Commerce integrates with enterprise systems through a combination of APIs, middleware, and integration accelerators — designed to reduce implementation effort while preserving the flexibility that enterprise-specific workflows require.
Key considerations: number of storefronts and regions, self-hosted versus managed cloud deployment, content schema complexity, and whether Squidex replaces an existing CMS or is introduced as a new layer.
Use Cases
Building a fully custom frontend on structured content
Teams that want complete control over the frontend experience, rather than working within a CMS’s built-in templates, can use Squidex since it has no frontend of its own and exposes content purely through APIs.
Frontend teams build exactly the experience they need, sourcing content from Squidex and commerce data from Virto independently.
Automating content workflows through event triggers
Organizations that need content changes to trigger downstream actions, such as notifying other systems or publishing to external channels, can use Squidex’s rule engine, which fires events on content actions.
Content changes can automatically trigger workflows outside the CMS itself, without custom polling or manual coordination.
Migrating from a legacy or tightly coupled CMS
Organizations moving away from a CMS where content and commerce share infrastructure, making changes on either side risky, can move to a clean separation where Squidex handles content while Virto handles commerce.
Content and commerce operate on independent release cycles, reducing deployment risk on both sides.