Tweakwise x Virto Commerce
B2B and B2C enterprises that need strong on-site search merchandising, with the ability for non-technical teams to tune filters, sorting, and recommendations, often choose Tweakwise. Virto Commerce connects to Tweakwise through APIs — an approach already proven in production: InstallatieBalie runs Tweakwise across four storefronts alongside Microsoft Dynamics 365, PIM, and other connected systems.
About Tweakwise
Tweakwise is a platform-independent search and merchandising solution that connects to ecommerce platforms through API links, giving non-technical teams control over filters, sorting, and product recommendations. It is built to work alongside other systems beyond the storefront itself, including ERP systems, checkout systems, and reporting dashboards.
How Virto Integrates with Tweakwise
Virto Commerce connects to Tweakwise through APIs, sending product and catalog data to Tweakwise for indexing and receiving search and merchandising results back for display in the storefront. The integration is built on Virto’s open, API-first architecture, which is designed to connect to any external system, including search and merchandising platforms like Tweakwise.
The integration approach generally covers:
- Sending Virto’s product and catalog data to Tweakwise for indexing
- Receiving search results, facets, and merchandising configuration back from Tweakwise for the storefront to render
- Coordinating with other connected systems, since Tweakwise often operates alongside ERP, PIM, and other data sources in the same environment
Note: This integration is built through Virto’s APIs rather than a packaged module. Speak with a solution partner to scope the right approach for your implementation.
Implementation Approach
Virto Commerce integrates with enterprise systems through a combination of APIs, middleware, and integration accelerators — designed to reduce implementation effort while preserving the flexibility that enterprise-specific workflows require.
Key considerations: how product and catalog data will be kept in sync with Tweakwise’s index, whether the integration needs to coordinate with other connected systems like ERP or PIM, and what merchandising and reporting features are priorities for your team.
Use Cases
Giving merchandisers control over search and navigation
Commerce teams that want non-technical staff to manage filters, sorting, and product recommendations without engineering support can connect Virto’s catalog data to Tweakwise, which is built specifically for merchandiser-facing control.
Merchandising teams adjust search behavior directly in Tweakwise, working from the same catalog data Virto manages.
Running search across a multi-storefront, multi-system environment
Enterprises operating several storefronts on top of a shared backend, with ERP and PIM systems feeding product and pricing data, need search that fits into that broader operational picture. Tweakwise is designed to work alongside other connected systems, not just the storefront.
Search and merchandising stay consistent across storefronts, coordinated with the same ERP and PIM data driving the rest of the commerce environment.
Customer Proof
InstallatieBalie — Built on Virto Commerce, InstallatieBalie integrated Tweakwise for search and merchandising across four storefronts, alongside Microsoft Dynamics 365, 2 PIM systems, Mollie for payments, and logistics providers, all connected into one operational layer.