Umbraco x Virto Commerce
B2B enterprises need a CMS that lets content teams publish independently from commerce releases. Umbraco provides that as an open-source .NET CMS, and Virto Commerce connects to it through APIs, keeping content and commerce on independent release cycles.
About Umbraco
Umbraco is an open-source content management system built on .NET, giving content teams an editing experience while giving developers control to customize and extend the platform. It supports both traditional and headless delivery, with native REST and GraphQL APIs as of its current core version. Umbraco is built on the same .NET foundation as Virto Commerce. Both can be hosted on Microsoft Azure, though specific shared infrastructure benefits depend on how each platform is deployed in a given project.
How Virto Integrates with Umbraco
Virto Commerce and Umbraco operate on a separation of concerns: Umbraco owns content, Virto owns commerce state. The integration connects the two through APIs, allowing Umbraco to consume product data, pricing, and catalog structure from Virto while managing content independently.
The integration covers:
- Storefront and landing page content managed in Umbraco
- Product catalog data, pricing, and availability surfaced from Virto
- Cart and checkout flows owned by Virto, embedded into Umbraco-driven experiences
Note: For system-specific integration patterns, middleware requirements, and accelerator availability — consult Virto’s integration documentation or speak with a solution partner.
Implementation Approach
Virto Commerce integrates with enterprise systems through a combination of APIs, middleware, and integration accelerators — designed to reduce implementation effort while preserving the flexibility that enterprise-specific workflows require.
Key considerations: number of storefronts and regions, whether Umbraco is used in traditional or headless mode, existing infrastructure and hosting setup, and whether Umbraco replaces an existing CMS or is introduced as a new layer.
Use Cases
Choosing a CMS within an existing .NET environment
Enterprises with .NET expertise on their team or already running .NET-based systems may prefer a CMS built on the same stack rather than introducing a new language or framework. Umbraco is open-source and .NET-based, which can be a relevant factor in that evaluation alongside the specific integration work required with Virto.
Teams can evaluate Umbraco within a familiar technical context, though the integration with Virto still follows the same API-based approach used for any CMS.
Giving content teams independence without a heavy CMS
B2B commerce teams that need content publishing flexibility without the overhead of a large enterprise CMS can use Umbraco’s editor interface to manage pages and content independently from commerce deployments.
Content teams publish and update pages on their own schedule, without commerce releases standing in the way.
Migrating from a legacy or tightly coupled CMS
Organizations moving away from a CMS where content and commerce share infrastructure, making changes on either side risky, can move to a clean separation where Umbraco handles content while Virto handles commerce.
Content and commerce operate on independent release cycles, reducing deployment risk on both sides.