All Things AI:
From “Help!” to “Order Placed”

In this webinar, Virto Commerce CTO Oleg Zhuk and Product Owner Andrey Artiomov demonstrate how AI can handle real B2B commerce complexity—going well beyond surface-level UX enhancements to tackle the scenarios that actually matter in enterprise commerce.

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Why Watch

Most platforms apply AI to surface-level use cases—chatbots, recommendations, search assistance. These are valuable, but B2B commerce requires far more sophistication for technical catalogs, unstructured data, multi-step processes, and complex workflows that simple AI tools weren’t built for.

In this session, Oleg and Andrey go deep into:

How intent-aware search understands buyer intent even when the query doesn't match any catalog entry—where keyword search would simply return zero results
AI-powered content generation and localization for global, multi-SKU catalogs
How to automate order capture from handwritten POs, emails, and unstructured documents
Alternative use cases and scenarios you can map to your own architecture