Home Virto Commerce assets PIMtalk: Your B2B Buyers Changed. Did Your Product Data?

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PIMtalk: Your B2B Buyers Changed. Did Your Product Data?

Learn how AI-driven PIM helps manufacturers and distributors stay visible to B2B buyers in AI search.

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Why Watch

Your buyers changed. Did your product data?

Industrial B2B buyers now search like B2C consumers: fast, precise, AI-first.

They type in exact technical requirements and expect the right product to appear instantly. If your data isn’t ready, you don’t show up. Your competitor does.

In this 30-minute session, you will learn:

How AI search and Agentic AI are rewriting the rules of global findability
Where product data breaks between engineering, ERP, and the buyer and what it’s costing you
The real performance gap between manufacturers with PIM and those without