Virto Loyalty Portal: Reward Your B2B Customers and Partners
Run your loyalty program and its rewards store on one platform: a single catalog of rewards, your own points and currencies, and a redemption process you define.
VIRTO LOYALTY PORTAL
Loyalty Portals Built Around How Your Business Sells
A loyalty portal is where you reward the people who buy from you, let them redeem those rewards, and see what the program is doing for the business.
In B2B that portal has to fit one company's business model, audience and offerings. Traditional loyalty software and ecommerce platforms rarely do. They ask you to fit theirs.
Virto Loyalty Portal puts the rewards catalog, the redemption rules and the ecommerce behind them in one place, so the portal follows your program instead of the other way round.
WHY VIRTO?
Build Stronger Relationships with Your Customers and Partners
Work directly with your customers and your go-to-market partners: rewards they redeem themselves, full access to the activity data that produces, and a direct line to the people who place the orders.
Boost Customer Engagement
Give your loyalty program a rewards catalog customers can shop: physical and digital rewards in one place, redemption in a few steps, and each customer's balance and offers visible to them, because the portal runs on built-in ecommerce.
Collect Valuable Insights
See what your audience does: track behavior, analyze which rewards get redeemed and collect feedback, with full access to the underlying data and to the analytics tools that read it.
Build Direct Collaboration
Reach every level of your go-to-market value chain directly, through one loyalty solution shaped to your program and built on Virto.
Gaining Direct Access to Key Decision-Makers in the Final Mile
Learn how Bosch Termotechnic developed a loyalty portal to connect with the most influential players in its product market across 25 countries.
Tailored Features for Loyalty Portal
One Rewards Catalog
Keep every reward in one catalog, connected to the fulfillment providers you already work with:
- ✓ Physical products
- ✓ Digital products
- ✓ Services
- ✓ Tickets
- ✓ Subscriptions
Multi-Currency Support
The ability to use custom currencies, loyalty points, or a combination of different rewards during the redemption process, including multi-tier reward pricing and promotional offers.
Flexible User Management
The option to assign users within a multi-layer B2B account structure or, alternatively, integrate the portal with external systems to ensure sensitive user information remains outside the solution.
Mobile-First Experience
All self-service operations and information are easily accessible across web, mobile, and any preferred device, integrating portal interactions into the user's daily workflow, no matter their location.
One Foundation. Multiple Applications
Virto Portal is one foundation for every portal your business runs, shaped to the way a specific industry or market works.
Distributor Portal
Give each distributor role-based access to the product information they need, from certificates to marketing materials and ordering, in one place on Virto Portal.
Customer Portal
Give customers one place for their orders, subscriptions, knowledge bases, product catalogs, and self-service, so they do not have to ask you for any of it.
B2B Portal
A portal for businesses with large accounts, negotiated prices and multi-step ordering. Enjoy features like corporate account management, account-based pricing, personalized catalogs, custom workflows, RFQ management, and advanced self-service tools.
Vendor Portal
Work with suppliers in one place: shared order and delivery data, fewer email threads, and fewer errors to correct later.
Content-Driven eCommerce
Use Virto Portal to build an experience where your content, from documentation to blog posts and research papers, is part of how buyers decide.
Manufacturer's Portal
Bring dealers, distributors, and suppliers onto one portal or manufacturing marketplace, connected to the enterprise systems you already run.
One Solution, Endless eCommerce Possibilities
INNOVATION-READY TECH STACK
Boosting eCommerce with Technical Excellence
Virto Portal runs on the Commerce Innovation Platform, designed around composable architecture and cloud practices. That foundation is what lets you add a channel or replace a capability without rebuilding the portal.
1. Virto Atomic Architecture™
Virto Atomic Architecture™ is the proprietary technology behind the Virto Portal, built on four pillars: composability, open APIs, high performance, and scalability.
2. Managed Composable Platform
Virto Portal is delivered as a managed composable platform: one that keeps working while you change it, and does not get harder to change as you go. Virto Cloud can run and maintain it for you, or you can choose self-managed deployment on your own cloud, a private cloud, or on premises. In both cases Virto and its systems integrators keep adding to the platform underneath, so it is worth more to you over time.
3. eCommerce Frontend Built for Every Device
Modern frontend technology supports any digital commerce scenario. It works on desktop, tablet, and phone, loads fast, and serves new buyers and repeat buyers equally well.
4. Open eCommerce Ecosystem
Virto Portal connects to the enterprise systems you already run, through APIs and events, so the portal fits the setup you have instead of replacing it. Your ERP stays the source of truth for what it owns.
What the Loyalty Portal Includes
Boost Customer Engagement
- Large reward catalogs
- AI-based full-text search, so a member finds a reward by name or code
- Product semantic search, for members who describe what they want
- AI-based recommendations
- Custom currencies and points
- Content localization for every market the program runs in
- A redemption process you define
- Content management your marketing team runs
- Performance tracking
Collect Valuable Insights
- Order tracking
- User activity tracking
- Power BI integration, so your analysts work in the tool they already use
- Full data access
- Google analytics
- Hotjar integration
- Role-based access
- Advanced analytics
- Advanced localization
Build Direct Collaboration
- AI assistants
- High order volumes
- Push-notifications
- Self-services
- Access to knowledge bases
- Notification management
- Personalization
- Communications
See the Virto Loyalty Portal in Action
Book a demo and see how it handles your rewards catalog, redemption rules, and program reporting.
Learn more about Loyalty and Engagement
B2B Loyalty & Incentive Programs: The Ultimate GuideLearn how B2B loyalty and incentive programs drive customer retention and profitability. Explore examples, best practices, and top software for creating effective programs.
Driving B2B Excellence: Top 15 Customer Experience MetricsExplore the top 15 CX metrics and customer service KPIs for B2B success. Learn how leading enterprises evaluate customer experience and boost business performance.
Understanding B2B Customer Experience: Best Practices for SuccessDiscover how to improve B2B customer experience with insights from Virto experts. Learn best practices inspired by top brands like Amazon and explore Accenture's "experience renaissance" concept.
Your Questions, Answered
A loyalty portal is where you reward the people who buy from you, let them redeem those rewards, and see what the program is doing for the business. Virto Loyalty Portal puts the rewards catalog, the redemption rules, and the ecommerce behind them in one place.
It runs on built-in ecommerce, so rewards work like a shop: one catalog of physical and digital rewards, your own points and currencies, and a redemption process you define, instead of bolting a rewards tool onto a separate store.
Businesses that want to reward customers and go-to-market partners, such as distributors and dealers, across every level of their value chain, and keep a direct line to the people who place the orders.
Yes. The portal supports custom currencies and points, multi-tier reward pricing and promotional offers, and a redemption process you define.
Virto Loyalty Portal is delivered as a managed composable platform, run by Virto Cloud or self-managed on your own cloud, a private cloud, or on premises. It connects to the enterprise systems you already run through APIs and events, and our Virto Guarantee program supports you across the transformation.
Book a demo to see the loyalty portal with your own program in mind, or contact our team to talk it through. You can also learn more about who we are on our about page.