Agile Ecommerce Platform

Virto Commerce is a highly scalable eCommerce product for fast growing and large companies. It provides powerful enterprise-class features right out-of-the-box and gives you the flexibility to create your own unique eCommerce solution while utilizing agile principles.

Multiple store management, advanced promotion engines, dynamic content, as well as advanced product and price management are just a few of the tools at your fingertips with Virto Commerce. With the ability of full customization, you'll be able to achieve your unique business needs, convert browsers to buyers and increase online revenue!

Solution Architecture

Virto Commerce Manager, at the core of the Virto Commerce platform provides administration and management tools. Its comprehensive core functionality that can be easily extended with modules and customer capabilities as well as integrated with back-end ERP systems and front-end authentication solutions. Modular architecture supports automatic updates to allow solutions to stay up to date with the latest features and fixes.

  • Extensible architecture
  • Automatic updates
  • Notification engine
  • Authentication & authorization services
  • Flexible event enabled data layer
  • Logging services
Catalog & Product Information Management (PIM)

Our ecommerce platform provides sophisticated catalog management capabilities making it simple and elegant to manage even the most complex B2C and B2B product lists. Manage digital and physical products using flexible properties structures. Virto Commerce catalog can be configured to handle all your catalog information, or integrated with 3rd party PIM or CMS solutions. All digital assets can be configured to be stored in popular Content Distribution Networks (CDN). For a global business, platform supports multiple catalogs, languages, taxes and storefronts.

  • Multiple store catalogs
  • Physical products
  • Digital products
  • Personalized B2B catalogs
  • External linked catalogs
  • No-database catalogs
Virto Commerce master and virtual catalogs

Our tools are designed for innovative companies where merchants collaborate closely with brand marketers. We provide tools to optimize your offering and drive conversions. With Cross-sells, up-sells, product recommendations and even custom relations you will be able to execute any merchandising plan.

  • Cross-sell products
  • Up-sell products
  • Replacement and accessories
  • Recently viewed products
  • Machine learning based recommendations

Virto Commerce provides a responsive pricing engine. Prices can be personalized in real-time based on audience, campaign, purchase history, geo-location, contracts and other customer-based scenarios.

  • Personalized pricing
  • Price lists
  • B2B pricing
  • Tiered pricing
  • Custom currencies (bitcoin, points)
personalized price lists
Virto Commerce promotions
Promotions & Marketing

Our promotion engine lets you create free shipping campaigns, discounts on selected products, coupons for future purchases, and much more! And because it's a simple and easy tool to utilize, you won't be needing any developer assistance. That's a promotions in itself! Promotions can be combined with the marketing system to deliver truly engaging campaigns.

  • Product & cart promotions
  • Shipping promotions
  • Marketing campaigns
  • Banners
Order Management

Virto Commerce provides an industry leading document based order management functionality. It can be integrated into complex enterprise workflows - including many leading ERP and fulfillment systems.

  • Customer order history
  • Split shipments
  • Split payments
  • Punchout support
  • Quotes & Purchase Orders
  • Subscription management
order management
order management
Content Management (CMS)

Virto Commerce comes with a simple yet extremely powerful CMS that gives both developers and marketers complete access customizing the store look and feel. Developers can easily create and publish new themes while marketers can create landing pages, blog posts, marketing banners and more. Virto Commerce is also integrated with many industry leading CMS including WordPress, Orchard CMS, Umbraco and any html site to provide even more flexibility.

  • Professional themes
  • Edit HTML and CSS
  • Mobile commerce ready
  • Full blogging platform
  • Web-based website builder

Built to support complex B2B scenarios, Virto Commerce includes capabilities to create solutions for distributors and manufacturers. Create complex org structures, allow vendors to accept orders and customize the look and feel of their storefront. Read more

  • Create organizations
  • Vendor store themes and templates
  • Relate orders to specific vendor/store
  • Control vendor permissions
Commerce Integration Platform

Virto Commerce is developed using modular architecture with each module exposing a set of REST based API's. These standards based unified API's provide businesses, agencies, and system integrators with advanced ecommerce capabilities that are easier to consume, manage and combine with other business systems and frontend technologies. Explore our API.

  • Module architecture
  • Real-time documentation
  • REST Oauth and token based authentication
  • Granular permissions

Virto Commerce Platform Capabilities


  • Master & virtual catalogs
  • Categories
  • Multiple languages
  • Multiple currencies
  • Physical products
  • Digital products
  • Subscription products
  • Product & category attributes


  • Multiple price lists
  • Tiered pricing
  • Sale pricing
  • Personalized pricing
  • Import/Export price list from ERP
  • B2B pricing
  • Points
  • Bitcoin & customer currencies


  • Cross-sell products
  • Up-sell products
  • Replacement products
  • Accessories
  • Featured products
  • Recently viewed products
  • Machine learning based recommendations


  • Product promotions
  • Shopping cart promotions
  • Shipping promotions
  • Public-use coupons
  • Limited-use coupons
  • Private-use coupons
  • Build custom promotions engine
  • Personalized banners

Order Management

  • Customer order history
  • Search orders
  • Define & associate documents
  • Split order shipments
  • Purchase orders
  • Punchout
  • Subscriptions
  • Refunds
  • Returns
  • Exchanges

Cart & Checkout

  • Physical and digital orders
  • Anonymous persistent cart
  • Registered persistent cart
  • Guest user checkout
  • Subscription products
  • Request for quote
  • Punchout
  • Wishlists
  • Gift registry
  • Tax calculations
  • Shipping methods
  • Payment methods
  • Tokenized billing
  • Order confirmation

Content Management (CMS)

  • Professional themes
  • Edit HTML and CSS
  • Brand and customize your store
  • Web-based website builder
  • Full blogging platform
  • Mobile commerce ready
  • Create pages
  • Multiple stores

Customer Profile

  • Account registration
  • Profile attributes
  • Address book
  • Payment methods
  • Subscriptions
  • Passwords
  • Orders
  • Invoice PDF
  • Quotes
  • Segmentation
  • Login on behalf
  • Customer self-management
  • Social login

Search and Browse

  • Keyword product search
  • Attribute product search
  • Product filtering
  • Search engine optimization (SEO)
  • Dynamic content and banners
  • Facet filtering
  • Similar search terms
  • Spell checking
  • Google Analytics


  • Modules/Extensions Auto Updates
  • Data import/export
  • Data synchronization
  • Backup and restore
  • Staging and production environments
  • Manage roles and permissions
  • REST API permissions
  • Active directory and federation
  • Email notifications
  • SMS notifications

Mobile App

  • Ionic Framework / AngularJS
  • Catalog Browsing
  • Checkout
  • Products and Variations
  • Uses Web API
  • Source code provided
  • iOS and Android
Want to learn more about Virto Commerce? Request more info & pricing
  • azure
  • elastic
  • net
  • css
  • jq
  • angular