Virto Commerce is Selected as Platform by Rainbow® Sandals

Rainbow® Sandals selects Virto Commerce platform for digital commerce solutions

The retailer will improve the online experience and efficient ordering throughout his organization

Los Angeles, Ca. (Newswire) – February 2019 – Today, Virto Commerce, a leading digital commerce software provider, announced that Rainbow® Sandals selected the Virto Commerce digital platform to transform its B2B and B2C commerce solutions.

Rainbow® Sandals selected Virto Commerce to optimize their online store and customer experience, deploy multiple touchpoints and share operational and technical capability across the entire organization. By implementing the Virto digital commerce solution, Rainbow® will enhance its customer shopping experience and the back-end integration of the catalog and inventory.

"We are excited to be working with the Rainbow® Sandals team to improve their online store and company-wide commerce solutions," said Alexander Siniouguine, CEO and Founder of Virto Commerce. "Both companies share a similar vision of providing well-built products for the long haul. We are honored to be supporting Rainbow® to provide the best digital commerce experience in their B2B and B2C solutions."

Rainbow® Sandals are created by hand, using specially formulated glue to keep the layers together and the straps in place to prevent breakage. The Rainbow® founder personally formulated the various densities of sponge rubber with "memory" to mold to individuals' feet. The reputation of making quality and comfortable sandals is how Rainbow® has become the popular sandal they are today.

"We are pleased to be working with the Virto Commerce team to improve our commerce solution," said Jay "Sparky" Longley, Founder and CEO of Rainbow® Sandals. "We look forward to the improved online store and premium customer experience, as well as building a solid foundation infrastructure for our product catalog behind the scenes. We are confident that Virto is the right choice for our commerce platform."

About Rainbow® Sandals

Rainbow® Sandals started with Jay "Sparky" Longly's quest to create the world's best sandal in 1972 with a sewing machine and scraps of rubber. Several years of hard work and refinement led to the creation of a durable sandal that looked good and felt great. Rainbow® Sandals are created by hand to this day, with the same attention to detail and craftsmanship that continue to define the brand.

About Virto Commerce

Virto Commerce is a worldwide leader in B2B digital commerce software founded in 2011 by industry experts with decades of ecommerce experience. As a Microsoft Gold Partner, Virto Commerce provides robust digital ecommerce technology, services and expertise to over 100 companies worldwide. Customers of Virto Commerce strategically use our cloud-based, open source, .NET platform to build stronger customer relationships and rapidly increase global online sales.

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Ilse Lauwens
Director Marketing